Ferment is an annual, immersive conference celebrating advancements and connections within the synthetic biology community. Throughout the planning of this conference the Creative Studio asked, what does enormous amounts of data and AI/ML in biology look like, feel like, taste like? How can we push biotech’s brand expression to be more bold, energetic, and engaging? And what magic happens when we fill a room with synbio academics, investors, communicators, policy-makers, industry-leaders?As Brand Designer I created a vibrant, effervescent, and chic brand expression. As Art Director I collaborated with scientists, illustrators, and videographers on well-aligned visuals. And as Creative Strategist I anticipated strategic business shifts, which laid the foundation for Ferment's creative direction.