Bringing Bio back to Biotech.
Ginkgo Bioworks is a synthetic biology company based in Boston, Massachusetts. Synthetic biology (synbio) involves engineering living organisms to create new and useful bio-based products ranging from fragrances to pharmaceuticals.
As a brand designer, art director, illustrator, and creative strategist, I have been able to to play at the intersection of art and science, and create visual innovations for a horizontal platform serving the pharmaceutical, industrial, and agricultural industries.
As a brand designer, art director, illustrator, and creative strategist, I have been able to to play at the intersection of art and science, and create visual innovations for a horizontal platform serving the pharmaceutical, industrial, and agricultural industries.
From 2021 – 2024, I lead creative projects, managed the design system and expanded Ginkgo's brand expression.
Growing and maintaining a brand language and design system for the worlds largest horizontal cell programming platform presents many unique challenges.
Ginkgo serves myriad industries, each with their own set of challenges and cell engineering solutions. Ginkgo's design system needed to be versatile, it's brand expression striking yet grounded. Given our wildly different approach to engineering biology, it was imperative that we show people that a different science is possible.
Ginkgo serves myriad industries, each with their own set of challenges and cell engineering solutions. Ginkgo's design system needed to be versatile, it's brand expression striking yet grounded. Given our wildly different approach to engineering biology, it was imperative that we show people that a different science is possible.
Collaborators
Photography by Tim Llewellyn
Future of Oceans illustration by Roxi Basa
Motion Design by Brian Clark
Video Production by Sprinkle Labs
Future of Oceans illustration by Roxi Basa
Motion Design by Brian Clark
Video Production by Sprinkle Labs